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Note: The Third Edition of Google Analytics Demystified is now available. See above.
The Second Edition has been completely revised and updated to reflect the current state of Google Analytics. In addition to these changes, the book has been expanded with new chapters that help you understand how to:- ensure data integrity by removing referral spam, - use cohort analysis, benchmarking and treemaps to improve insights into site performance,- use custom tables to reduce data overload, and- increase site traffic through search engine optimization. Discussion has also been expanded and refocused throughout the book to make content more actionable and responsive to your own strategic information needs. The Second Edition shows you how you can use Google Analytics to immediately make better informed and therefore more successful decisions. Simply put, Google Analytics Demystified helps you work smarter (not harder), so that you can increase the success of your digital property. We sho
