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Isn’t a great product enough? Shouldn’t it be able to stand on its own? When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service. Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks ― used in concert and with savvy ― can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands ― all while leading the largest inspirational publisher in the world. But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an
